Business Lab & Advisory
Eikin works alongside game studios, publishers, investors and public programs on the calls that shape a project: strategy, brand, go-to-market and the partnerships that fund it all. Twenty-five years building ventures, games and ecosystems, now at your table.
What Eikin does
Eikin works where decisions get made: the founder's desk, the board table, the publisher meeting. Execution teams keep executing. Eikin sets the direction and makes sure it holds.
Build a business that lasts beyond its next release.
Design the strategy. Steer the execution.
Fuel the ecosystems that grow the industry.
How we work
Some teams need a senior partner in the room every month. Others need a sharp answer to one question. Both start with a chat to see if we are a good fit.
Long-term
A Fractional Chief Strategy Officer embedded in your leadership team. Eikin takes a seat in your strategy, your deals and your launches, and stays through the ups and downs.
One-shot
A defined scope, a clear deliverable, a fixed timeline. Ideal when a specific milestone is coming and the stakes are high.
Eikin also backs new creative ventures. Guillaume serves as Fractional Managing Director of Sail.game, a B2B platform connecting indie developers with publishing and funding partners, and co-founded Indiesche Partners, an acceleration and mentorship framework for rising indie studios in Indonesia.
Let's find the right format for youCase studies
Long or short term, Eikin works as a senior partner at your side, helping shape where your projects go next.
Lab Partner · Fractional CSO
Help the studio step away from draining, unbalanced business relationships, and build a mid and long-term vision and plan to move forward toward new game ventures.
An upcoming series of games, built on new IP.
Lab Partner · Fractional CSO
Help the studio turn its strong creative energy into sustainable, funded projects, and give its founders day-to-day guidance.
Bi-monthly meetings, and more when needed, covering a wide range of senior advisory depending on current needs:
Funded game development is under way.
Mission · Confidential
Name withheld under NDA
Support a new publishing house in its fundraising strategy and restore confidence with early investors.
New funding round under way, built on the new strategy.
Mission, then Fractional MD
Bring a publisher's vision to the B2B platform to strengthen it while it raised funding, and assist in pitching investors.
Funded.
Join the team as Fractional Managing Director, with day-to-day guidance for the CEO, the dev team and the marketing crew:
Fast becoming the go-to place for publishers and studios.
Events & ecosystems
From helping studios shine at key industry events to fully supporting organizers and ecosystems in creating meaningful B2B meetups, Eikin brings hands-on event experience at every stage.
From concept to show day, for cities, regions, festivals, trade bodies and exhibitors.
Montpellier In Game
Independent Games Workshop
Indie Rise
Gamescom
GDC
PAX
Paris Games WeekSenior expertise inside programs that grow studios and local scenes.
Indiesche PartnersIndie Rise
Push Start
IGDX Academy
Let's Go
Video Game IncubatorTalks, panels and pitch juries on publishing, funding and go-to-market.
Gamescom AsiaIGDXPAX East
Reboot Develop Blue
GDS Prague
Indie X Lisbon
Anifilm
GameBCN
Game Arena
Indigo X
About
Founder of Eikin. Games industry veteran, publisher, entrepreneur. Based in Montpellier.
Guillaume Jamet, founder
For over 25 years, Guillaume has built communities and events, grown ecosystems and publishing labels, and supported countless projects and games.
He started in the early 2000s as a games journalist, then built Mondes Persistants, a media network dedicated to games and pop culture, acquired by Burda Digital Ventures in 2006.
He moved into marketing with Wgames and VPCom, then founded Is This Art, a communication and events agency behind Montpellier In Game. In 2015 he launched The Sidekicks, an indie publishing label that backed the early days of Midgar Studio, Splashteam and La Moutarde.
Plug In Digital acquired The Sidekicks in 2017. As VP Marketing & Publishing and board member, Guillaume built the publishing strategy from scratch, created the Dear Villagers and PID Games labels, and helped the company grow from 5 to 80+ people through a $70M raise in 2021.
Eikin brings that experience to the next generation of studios, and experiments with new ventures of its own.
Track record
Some of the titles signed, published, advised or launched across two decades, from micro-teams on a sub-€50k budget to multi-million productions.
A tricky challenge: turning a very French comedy RPG into a worldwide success. Solved with bold ideas, like inviting Felicia Day to voice the Sorceress. It ended up selling more units in the US than in France.
Seven years alongside the studio: from running the Kickstarter to publishing with Plug In Digital, a Game Pass deal, Early Access, and a profitable lifecycle for studio and label.
Full funding, production and marketing support for a critically acclaimed, award-winning game, including Best Foreign Game at the French Pégases.
Full publishing support for a remarkable one-person developer, turning a bold concept into a successful, cosy and fun medieval city builder.
Contact
Studios, publishers or programs, big or small: every mission is shaped to your needs. Don't be shy to reach out. Drop us a line about where the project stands and what is at stake.
In Norse mythology, Eikin is one of the wild rivers that feed the roots of Yggdrasil, the World Tree. The games industry is the tree, Eikin is one of the rivers that feed it, and the leaves are the projects it helps grow.
